Branding to promote the collective identity of Streatham…
June 14, 2021 By lewis INStreatham
We are proud to launch our place identity branding that encapsulates the qualities of Streatham. The aim is that this will strengthen local pride in residents and visitors and encourage shoppers to get even more excited about shopping local!
As a hub of independent businesses, we feel it is important to develop an identity that resonates with the local people and they feel compelled to buy into. Through InStreatham, businesses invest in the regeneration of their neighbourhood and help drive local economy growth. The team work hard to make Streatham a better place to shop, stay, visit and do business. Our aim is to raise the profile of the area and drive the whole area forward by improving experiences, standards and adding value by working in collaboration with all sectors.
Designed by Richard Fairhead
The icon is designed by renowned local illustrator Richard Fairhead and will be used on various promotional materials, soon you will see this icon on shop windows, tote bags and more!
BID Manager, Louise said: “After the tough year businesses have faced recently, we believe now is the time to take this further by introducing a creative design that can be recognised across SW2 and SW16. The branding is unique while highlighting Streatham’s attributes and separating it from other South West London locations.”
Streatham has a rich history and vibrant community that we want to celebrate and this project supports our ethos – A voice for business, a vision for the community, a future together.
